Understanding Yak

Recently, Cult Marketing – agency of record for The International Yak Association – researched market viability and consumer insights for the Yak industry. They found an extreme lack of awareness among consumers with a product that is superior in its class.

Yaks are free range and grass fed making them very marketable within current trends. The meat has better attributes than bison, skinless chicken, and some fish. Textiles from the industry offer farmers additional ways to profit.

“My recent trip to Tibet to view yaks in their place of origin was the trip of a lifetime, and I'm passionate about bringing this great animal into the limelight where it belongs.”
– Doug McIntyre, CEO of Cult Marketing

"The Yak is not only a delicious alternative to beef, bison, and fish, but make great beasts of burden for the farm. They are easily trained and very docile. If they didn't taste so good I would keep one as a pet."
– Alexis Yamokoski, Director of Research for Cult Marketing

"Market viability could not be better for the Yak. This industry needs to strike while the grill is hot."
– Kyle Hickman, Creative Director for Cult Marketing

"I yearn for Yak products. My fiancee loves my new Yak wool lingerie."
– Amanda Gerschutz, Senior Designer for Cult Marketing

Learn more about Cult Marketing.

Faks on Yaks

YAK FAK 1: Yak meat has a delicious and delicate beef-like flavor. It is very low in fat as the fat layer is put down on the outside of the carcass and is easily trimmed off. It is deep red in color, high in protein, and low in calories, saturated fats, cholesterol and triglycerides.

YAK FAK 2: Yak fiber is comparable to cashmere or angora. It is the downy undercoat that sheds off during the spring and can be combed out, collected and processed. The courser outer hair or ‘guard hair’ can be used to weave ropes and belts.

YAK FAK 3: Yaks are compatible with most agricultural operation, no special fencing ... existing cattle facilities are fine.

YAK FAK 4: Yaks are livestock and qualify for certain tax advantages and no permits are needed to own yaks.

YAK FAK 5: Yaks are low cost to raise – you can feed 3 yaks on what it takes to feed 1 beef cow!

YAK FAK 6: Yaks are disease-resistant, cold-climate hardy and economical even in drought conditions!

YAK FAK 7: Yaks are “easy keepers” and do not require special diets.

YAK FAK 8: Yaks are quiet animals, can be docile and are easily tamed.

YAK FAK 9: Yak cows can reach 850 pounds, calve easily and are bred at 18-24 months, having a gestation period of 8 ½ months, and normally produce a single offspring weighing about 35 pounds at birth.

YAK FAK 10: Yak bulls can reach 1600 pounds at maturity (7 yrs) and are able to breed at the age of 18-30 months.